In our latest blog, Small Cell Forum Member Services Director Lynne Price-Walker looks into how industry awards can be a key feature of your company marketing strategy.
It appears that one of the simplest and most inexpensive ways to stand out in your field is to win authentic, recognised industry awards. Simple, but not easy. As a way to gain recognition for your company, products and services, they can provide kudos and enhance your credibility as a business. Awards recognise and reward the efforts of your company and staff, raising awareness of your brand by offering visibility, differentiation, validation and testimonials:
- Awards can make you more visible helping to attract new customers, investors and talent by giving the organisation an edge over its competitors. Customers like to be associated with a winning company and awards convey you as being a stable and high-quality company.
- Awards set a company apart from competitors, differentiating the quality of its achievements from others.
- Awards speak volumes, providing third party endorsement of your achievements. Being short-listed or winning a Small Cell Forum (SCF) Award gives credibility and validation, entering you into a league of great companies and remarkable leaders. It places you at the forefront of the industry – a distinct networking advantage.
- Being shortlisted or winning an award serves as testament to a company’s work ethic, commitment and specialism. The award can attract new business and also serves to reinforce the loyalty of existing customers, work partners and employees.
Considering the benefits and the positive impact awards can have on potential and existing customers, employees and on the company itself, making awards submissions should be considered a key feature of your marketing strategy.
“SCF Awards give credibility and validation entering you into a league of great companies and remarkable leaders. They place you at the forefront of the industry – a distinct networking advantage.”
So, if your business is serious about contributing to the innovation, commercial success, and/or market development of small cells and HetNets then check out the categories and consider submitting to the Small Cell Forum Small Cell Industry Awards.
You DON’T need to be an SCF member – the process is open to all
You DON’T have to buy a table – or even a seat – at the Gala Dinner
You DON’T even have to attend the Awards ceremony (although, you would miss out on a great evening of delicious food, excitement, tension and Andy Germano’s jokes).
All you need to do is complete your submission(s) in full by 23.59 UTC on Thursday 31 March, 2016. Enter here »