MWC: time running out to secure space in the Small Cell Zone

Mobile World Congress 2016 is by far the most influential event in the industry’s calendar, and once again, Small Cell Forum is giving companies of all sizes the chance to showcase their activities in the Small Cell Zone.

The Small Cells Zone in Hall 7 provides a centrally located, high profile spot where all kinds of small cell ecosystem members can exhibit their products; hold meetings and network with prospects and partners; and secure speaking slots. It has become THE place for companies to exchange ideas and learn about the latest deployments, and anyone with an interest in small cells heads there first.

Because the Zone hosts such a wide range of small cell-related products and presentations, it attracts a large footfall of highly interested visitors. This makes it an ideal way to make new contacts and raise the profile of your offerings, as well as meet your own partners and prospects in a relevant environment.

It is open to Forum members and non-members of all sizes, with two levels of sponsorship available (for details of these, see https://www.smallcellforum.org/events/mwc-2016/). Show passes, meeting space, speaking slots, and presence in Small Cell Forum’s marketing and social media activities, are just some of the benefits.

For smaller companies and start-ups, the Zone is an ideal way to gain a highly visible presence at the show itself, and a digital presence over a longer period of time via the Forum’s website. Rather than being consigned to a distant cupboard-like meeting room, smaller players can hold meetings in a central location with a buzzy atmosphere, and also gain a coveted speaking presence on the show floor.

Large organisations also testify to the benefits of the Small Cell Zone, even if they have their own stands and meeting rooms too. Taking part in the Forum’s activities is important for highlighting their support for the group and their influence over the ecosystem and the direction of the market. Their products and services can be showcased in a specific small cell context, which is especially valuable for firms which are active in many sectors.

Cisco makes this point, commenting that participation reinforces the “tremendous value” it sees in Forum, “from its pioneering work in accelerating the commercial deployment of Enterprise small cells, through to the latest work of the Forum in defining how to best virtualise the Small Cell RAN.”

Time is running out to secure your place in the Small Cell Zone – the deadline is Friday December 4, so don’t miss out on this ideal opportunity to maximise your profile at the year’s biggest mobile event. To book, please contact Elizabeth McMahon on elizabeth@smallcellforum.org.