Femto Forum and Avren Events announce Femtocell Applications Live

World’s largest showcase of femtocell-based mobile applications open free of charge to press, analysts, operators, developers and Femtocell World Summit delegates

London, UK  – The Femto Forum, the independent industry association that supports femtocell deployment worldwide, alongside Avren Events, a leading producer of telecom conferences, today announced FEMTOCELL APPLICATIONS Live – a free event featuring live demonstrations of the latest femtocell-based mobile applications – which will take place on Tuesday 23rd June 2009, from 6pm-8pm, at the Femtocell World Summit in London. A media-only preview will take place earlier in the day at the same location.

The event will feature a series of live demonstrations of new mobile applications which will show how femtocells can power a new generation of presence-based services that go beyond what is currently possible. The event is open to the press, operators and the mobile application development community in addition to delegates attending the Femtocells World Summit.

The mobile applications on show take advantage of the ‘presence’ capabilities of femtocells and the ability to easily connect mobile phone users to the home network and the web via a high speed cellular connection. For example, when a consumer enters the home their phone can automatically receive personalised reminders from family members, upload their photos to their PC or download their favourite catch-up TV/podcasts.

“The aim of this event is to raise awareness to developers and the media of the potential of femtocells to power innovative new mobile applications and services. We’re eager to get feedback from developers about what they need in order to use the features of femtocells to form a powerful addition to the rapidly growing mobile applications business,” said Simon Saunders, Chairman of the Femto Forum.

Femtocell-powered applications offer tangible benefits for consumers, applications developers, operators and femtocell vendors. Consumers get access to a wide variety of services offered from home or office networks, mobile operator networks and on the web that make life simpler and more fun.  Femtocells also provide application developers with a new environment to monetize new or existing applications. Operators can also generate new service revenue and/or differentiate their proposition from competitors while also installing a base for a new generation of content distribution and home automation services. Femtocell vendors benefit by widening the appeal of their products.

Companies demonstrating femtocell-based mobile applications at the event include: Airvana, Alcatel Lucent, Huawei, Intrinsyc, ip.access, Mobica, Motorola, Pirelli Broadband Solutions, Sagem, SoftBank, Thomson and Ubiquisys.

For more information on FEMTOCELL APPLICATIONS Live including registration, please visit:http://www.avrenevents.com/FemtocellsEurope2009/Applications%20Showcase.htm. Press, analysts and bloggers interested in attending should contact oliver@femtoforum.org

About The Femto Forum

Femtocells are low-power wireless access points that operate in licensed spectrum to connect standard mobile devices to a mobile operator’s network using residential DSL or cable broadband connections. The Femto Forum (www.femtoforum.org) was set up in 2007 to promote the wide-scale adoption of femtocells. The Forum supports and drives the adoption of industry wide standards and common architectures to enable the widespread adoption & deployment of femtocells by operators around the world. It directs and implements a multi-faceted marketing campaign raising the profile, driving technology development & deployment and promoting the potential of femto solutions among industry stakeholders, journalists, analysts, regulators, special interest groups, standards bodies and consumers.

About Avren Events

Avren Events works with all leading operators and wireless OEMS to provide expertly researched international conferences exclusively in the telecoms sector that deliver accurate, objective and forward looking presentations by senior management for senior management.

Media Contacts

Femto Forum:
Oliver Chapman
oliver@femtoforum.org
+ 44 (0) 7713 404 571

Avren Events:
Carole Mayhew
carole@avrenevents.com
+44 (0)1761 492547