Engagement with the enterprise has always been a big part of our work, and this year our members have focused on the property sector in its widest form, from landlords to venues, from offices to ports.
The latest move in this initiative sees the publication of two new documents that set out the options for indoor cellular coverage – from self-deployed femtocells to large-scale DAS installations. These are aimed directly at property owners and their IT teams. The first in a quick overview 10-pager, the second a more detailed guide for a firm’s IT people.
Mobile networks and smartphones have transformed business and society. You can now go pretty much anywhere in the world and stay connected with your colleagues, family and friends. In fact, it’s become such an essential part of everyday life that we get upset when we can’t get a mobile signal. It has also been transformational for businesses, and mobile connectivity is now considered a utility in the same way that water, gas and electricity are.
Poor cellular coverage is increasingly a problem for public venues and hospitality where their visitors can too easily share their views on social media about bad experiences. Residential and business tenants are also learning to avoid properties with poor coverage, reducing yields and increasing churn for landlords.
Digital transformation is the watchword for many industry sectors as they adapt their businesses to the world of cloud platforms and web services. However, it is impossible to achieve digital transformation objectives without excellent mobile connectivity, and at least 75% of that mobile usage will take place indoors.
And yet despite a clear need, until now, it has been difficult for organisations to know what they can do to improve the mobile signal on their premises.
The good news is mobile access is changing for the better and there are now many ways for organisations to ensure staff, customers and smart things will have access to all their usual mobile services whilst on-site. And getting a signal is just the start – many organisations are now leveraging the premium quality connectivity available from cellular technologies to mobilise their assets, driving efficiency, reducing environmental impact and enabling actionable insights from the data.
These new publications help organisations of all sizes to understand what they can do to improve mobile connectivity on their property, be that as a landlord or a tenant. There are a number of different approaches available, so the documents can help the user to understand which of these is best and recommend the types of service provider which you should talk to next.
You can download copies of the documents here.